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Monday, March 1, 2010
Contact: Brice Carr
Marketing & Communications Manager
Saddlebred.com to Begin Live Video Webcast of TSE/Tattersalls Spring Sale on Friday, April 9; Sale Entries Still Being Accepted
Lexington, Kentucky - The TSE/Tattersalls Spring Sale will be broadcast over the Internet starting Friday, April 9, through Saturday, April 10, on the American Saddlebred Horse Association (ASHA) website. Sale entries are still being accepted for the Spring Sale, and entry forms can be obtained here. For more information about the TSE/Tattersalls Spring Sale, visit the website, here, or contact Suzie Teater at (859) 885-7283, or by email at steater@iglou.com. As in the past, ASHA will once again provide a live, streaming video webcast of each day of the sale in its entirety. The webcast will allow viewers to see the sale of each horse as it is presented, and hear the auctioneer’s call, as well as see the hip number and bids. Subscription purchases for viewing the webcast will soon be accessible from the ASHA homepage. Each day’s sale is scheduled to commence at 10 AM Eastern Time. Fees to view the Webcast are $15 per day per computer, meaning the license to view the webcast is exclusive to each computer on which it is purchased. ASHA members receive a 20 percent discount for daily purchase, making the member price $12 per day per computer. In addition, two-day package purchasing is available at a discount: for non-members, the two-day package is $25, and for ASHA members, the two-day package is $20.Payment is accepted online using a credit or debit card. Viewers’ Internet connection should be broadband, DSL or cable modem for optimum quality (dial-up or satellite Internet connection is not sufficient). To purchase a subscription, follow the simple steps that will be posted on the ASHA homepage. A link will also be provided to a “Help” page to assist subscribers in viewing the webcast. Revenues received from subscribers go to offset the technical and production costs of the webcast. Any surplus is applied to the promotional efforts of ASHA.
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