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Printer Friendly ViewFriday, June 29, 2012
Contact: Brice Carr
Marketing & Communications Manager
New American Saddlebred Marketing Program
Lexington, Kentucky - American Saddlebred owners, trainers and breeders will now have the most targeted Internet resources bringing them the support that they need to excel in marketing their prospects into the Sport Horse world.
The American Saddlebred Horse Association's (ASHA) Sport Horse Committee has developed a marketing and advertising campaign designed to educate both ASHA and United Professional Horsemen's Association (UPHA) members and the sport horse buying public about the American Saddlebred breed, and how beautifully this breed suits this group of discerning buyers. For anyone wishing to sell a horse they feel might suit the sport horse market, the site will maximize the exposure that their horse has to the burgeoning sport horse market through reciprocal advertising designed to drive prospective buyers to the site. If you need help in any aspect of creating your advertisement, it is just an email or phone call away. If you need to better understand how to evaluate your horse, or need help to do so, you may forward video clips, and have experienced sport horse professionals help with clear and useful advice on pricing, best presentation, equipment recommendations, and more.
A marketing network is being established which will allow ASHA and UPHA members to advertise at a members only discounted rate of ten dollars per advertisement on www.americansaddlebredsporthorse.net. At the same time, advertisements on such highly popular sport horse sites such as The Chronicle of the Horse website, bulletin board, as well as magazine, will allow potential buyers to learn about American Saddlebred Sport Horses that are available around the country. Resources on the website are designed to further educate and excite visitors about a breed that they may not realize the true talent and aptitude for the sport horse disciplines.
If you are unsure as to whether your horse might be suitable for the sport horse market, or you need help to assemble a high quality marketing piece, the website offers support through members of the Sport Horse Committee, who can help you design a dazzling advertisement.
For more information, please contact Janet Thompson, Chair of the ASHA Sport Horse Committee, at janianfarm@aol.com or Julie Lynn Andrew at AboveLevelASB@gmail.com.
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